Sfruttando la visibilità offerta dal PMA, Sony ha presentato delle mock-up di un nuovo modello compatto mirror-less con sensore APS-C.
Avrà ottiche intercambiabili e potrà usufruire anche delle ottiche Carl Zeiss. Un buon modo per lanciare un nuovo prodotto per la Sony, che ha ben pensato di usare i riflettori della fiera per farsi una gran pubblicità.

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Press release ufficiale (lingua inglese)



February 2010: At PMA this year, Sony confirms plans to further expand the appeal of its digital imaging range. Additions to the α (”alpha”) range of DSLR cameras will be joined by a new product concept that makes high-quality imaging accessible to an even wider audience of photographers.


Ultra-compact camera with interchangeable lenses and APS-C sensor
In 2010 Sony will introduce a new ultra-compact camera with interchangeable lenses that teams “any time, anywhere” convenience with DSLR picture quality. Exhibited in early concept mock-up form at PMA, the camera features a newly-developed Exmor APS HD CMOS sensor. It will also support HD video recording using the efficient AVCHD format. Shown in mock-up form alongside the compact, easy-to-use new camera is a selection of compatible interchangeable lenses.


Mainstream DSLR range to grow further
Sony also confirms that the current α range will continue to grow with the introduction of further new mainstream DSLR models using the newly-developed Exmor APS HD CMOS sensor and integrating HD video function with AVCHD format.

Shown in concept mock-up form at PMA is a successor to the α700, Sony’s acclaimed mid-range camera body that has found favour with ‘prosumers’ and enthusiasts.


New DSLR lenses from Sony
The α family of over 30 interchangeable lenses and teleconverters is set to grow with the addition of exciting new models.

Shown in advanced pre-production form at PMA is the Distagon T* 24mm f/2 ZA SSM Carl Zeiss wide angle lens. Scheduled for launch in 2010, this bright, wide angle prime is an ideal choice for reportage, naturally lit interiors and other quality-critical handheld shooting applications.

Displayed as a mock-up on the Sony booth, the newest lens to carry the G Lens name is a bright, high-power Super Telephoto 500mm f/4 G with class-leading optical performance.